I tried this new colour and really good result, darkish brown but no orange tints as you sometimes get . I presume this is the iridescence which is more of a purple brown than a red/orange brown.

I had my hair coloured in 5.3 virginal preciously but wanted my hair more in an ash brown tone which is more my original colour. The application was easy. The colour is nice but to my disappointment still very golden and not much different from my...

The Preference dyes with cool tones are a dream if your hair pulls Red from every hair colour. I had been using Brasilia to cover up a complete colour disaster from another brand of dye that left me with stripes. Being naturally dirty blonde/light...

Instructions were clear and precise and contents pretty classy. Although described as "very light brown" the colour turned out more mid brown-but nice mid neutral brown and very glossy. The conditioner should last a fair while as it is in a substantial...

I have recently dyed my hair with an Ombre effect. Previously my hair was a dark brown/red. Needless to say it left my hair yellow at the tips and brassy mid length. To cover up the brassy tones, experts say you're supposed to use a 'cool' shade with...