Joico Color Endure Violet Sulfate-Free Shampoo

If you bleach or color your hair to any shade of blonde, this is a must-have! It tones all of those orangey colors right out of your hair. I usually color my hair to make it lighter, but recently I bleached (never again!) and my hair looked highlighter...

I use this whenever I have blonde hair, it gives my hair a cooler tone that looks much better with my skin tone. It also makes my natural hair color look more like blonde than brunette since it is naturally that weird mousy color. I also used it to...

I realize this product is for gray or blond hair. However, I have dark hair with caramel highlights. I use this shampoo about once a week and have found it makes my highlights last longer and look more natural. I am always asked if I just had my...

This shampoo is the prettiest shade of purple. It really got rid of the brassy tones in my hi-lights. I had several people asked if I got my hair done! It also smells wonderful. The place I bought it said not to use it every day. Maybe about once a...

This has really helped the yellow-tones in my blonde hair become more of beige. I highly recommend this to blondes who hate the yellow-cast.

My stylist told me to use this shampoo to make my highlights last a little longer and keep them from getting brassy. She was so right! I love this shampoo, it definitely does it's job. I do have to use a bit more to make it really lather up but it...

Joico products are great in general but this one i love. It smells nice and really tones down my brassiness.

I LOVE this violet shampoo..i recently went ombre and wanted the bottom of my hair to be like white but after a while it turned brassy. I have used other violet shampoos (matrix) but it had a weird smell/ left my roots feeling not clean. I usually use...